The fashion observer

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La naturaleza muerta de Christian Louboutin

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> La revista View on Fashion  adelanta la próxima campaña de Christian Laboutin, Still Life. Una extraordinaria nueva campaña en la que sus icónicos zapatos son reinterpretados formando parte de una naturaleza muerta,  con una puesta en escena completamente pictórica a modo de bodegón del siglo XVIII. Peter Lippman ha realizado las fotografías, la dirección creativa ha sido de Nicolas Menu, y el estilismo de Amandine Moine. El resultado final resulta soberbio y todo un ejemplo de las infinitas posibilidades de reinterpretar el pasado. Es un verdadero placer ver este ejercicio artístico y de estilo, en el que la marca consigue elevar su imagen de marca lejos de lo meramente comercial. Bravo!

The New high-end Consumer

" Please put my Gucci clothes in a plain bag!". Photo courtesy of Wharton
” Please put my Gucci´s goodies in a plain bag!”. Photo courtesy of Wharton

Can Luxury survive the economy? 

“For high-end shoppers on Madison and Fifth Avenues in New York, the hottest must-have accessory for 2009 is not the crocodile cuff bracelet, the snakeskin clutch or the python leather purse — it’s the plain paper bag.  That was the consensus of a recent Penn Fashion Week panel discussion titled, “Can Luxury Survive the Economy,” hosted by Wharton.

” Consumers have scaled back on their spending and those who still shop are more discrete….Being ostentatious is dated “.

” Luxury brands are grouping for new ways to stay viable: Cutting prices drastically, appeal  customers with new and more affordable products or stepping up service to increase the perceived value. ..The customer is a million times more discerning and a million times smarter now. …They ares starting top buy less and in a more discriminating way”.

….. If ever the heady days of free spending would return…..whisper most of luxury brands…

If you want to read full article you can click here

Emerging designers watch: Complex Geometries

 Complex Geometries autumn winter 09  collection

> Complex Geometries is a canadian label that creates multi-purpose clothes for men and women. What´s very unique from this label is that the customer can twist, turn and play with geometrical & oversized pieces to create different shapes and customize the final look. They have just presented aw09 collection inspired by the idea of conflict and exploring  different references from religion to phantoms.

Complex Geometries: oversize, geometrical and multi-purpose pieces

Complex Geometries: oversize, geometrical and multi-purpose pieces

For more information and complete collections about Complex Geometries you can visit their web here

The Brandbury, a new urban fashion trade show in Barcelona

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> The Brandery, a new urban trade show that fills the gap that Bread & Butter left in Barcelona after moving to Berlin. The Brandery will take place between july 7th-9th.

The Brandery, “the big new fashion rendezvous for southern Europe, was created to come up with a new identity for fashion based on the brand as the protagonist.The fashion trade show in Barcelona is setting its sights on the present and, most importantly, the future. A new paradigm of transgression, design and innovation to project brand value as a totally individual and differentiating concept. The Brandery is more than just another fashion trade show. It’s a made-in-Barcelona event and devised with Barcelona in mind, one of the most modern, cosmopolitan and dynamic cities when it comes to setting trends in Europe.” Good luck !

For more information about the Brandery click here