The fashion observer

Yoshiguro Yamagata´s photo courtesy

> Yoshikazu Yamagata is a japanese designer who studied fashion design at Saint Martins School in London, and returned back to Japan. He created the brand Writtenafterwards which is a fashion label for ladys’ real clothing, that provides communication of an education, society, culture and environment into fashion.

He has been commited to different projects that express new kind of fashion freely, and now is using his new approach for teaching fashion in Japan. ( You can read more about this project at Diane´s Pernet  blog).  

Yoshikazu Yamagata Earthbackpack. Photo courtesy Diane Pernet

  He has a particular and vision about fashion that I´ve extracted from an early interview to the designer that I´ve considered could be a guideline for new designers in search of fashion as self-expression : 

” I would like to work in a different style from existing designers’ works. I guess it comes down to self-expression.  I think due to the quick development of internet technologies, the way of expressing oneself will change and differ. Does it mean people will not express themselves throughout clothings in the near future? …. New designers will easily get snapped off by the huge companies, and after two weeks of the newest fashion show, the copies will be in the high street shops everywhere. Even in such situation, I don’t want to give up attracting people through fashion and expressing fashion in different ways. We might need to change the system of fashion from top to bottom though… Maybe we will find some possibilities for the future through the changes in society, such as the intimacy between customers and designers through use of the internet... From clothing, space, system to picture books… I would like to realize many possibilities to seek new platforms of fashion”.  ( Complete interview to Yoshikazu Yamagata here ).

Yoshikazu Yamagata is presenting his new collection next week at Arhemmodebiennale.

For a complete overview of Yoshikazu Yamagata you can visit his web.