The fashion observer

Moncler next advertising campaign. Photo courtesy New York Times

Bruce Weber self portrait & Guys with a bunch of clothes. Photos courtesy of New York Times

> Communication has to change and this new campaign is an example of a new way of effective and surprising ad campaign.

It´n not by chance that the photographer Bruce Weber, has been appointed for this challenge by legendary brand Moncler, specialized in easy wear and sport fashion, who has recently broaden their line up with the addition of new segments and collaboration with internationational designers such as Watanabe and Giambattista Valli.

Bruce Weber has been a key success element in the development of  lyfestiles with Ralph Laurent and Calvin Klein in the 90´s . His new collaboration with Moncler´s brand seems to re-encounter this same principle of touching the consumer´s fiber without the obvious pressence of a brand logo on the ad.

In these pictures above, the funny  dogs, the annoying Bruce weber´s portrait at bed and the giant ball of coats pushed up by some guys, give us a very different message from conventional brands ads. Bruce Weber tells us that the world as an open-ended experience. I personally bet for this alternative communication!

Source: New York Times