The fashion observer

Marc Jacobs Fall 09 ad campaign by Juergen Teller

>  This is one of the new shoots for Marc Jacobs Fall 09 collection by Juergen Teller. No clothes, no models….just  an environment and a certain feeling. Marc Jacobs has chosen Jergen Teller for his namesake label during the last campaigns to create radically new images in fashion based on Teller´s  personal style , full of  irony and subversive elements:

Yesterday we posted about Bruce Weber, another photographer that contributed to the unique brand positioning  and success of Calvin Klein, Ralph Lauren and recently Moncler brand, creating the perfect lifestyle & mood visuals.

It´s clear that, now more than ever, brands will need to connect with a new customer, more sensitive to feelings than mere clothes…