The fashion observer

Proenza Schouler with Kalup Linzey photos. Photo courtesy Hint Mag

Haim Steinbach indoor installation for the accesories range

> Proenza Schouler showed their spring 2010 pre-collection at the 16th-century Villa La Petraia, for  Pitti Woman.

Instead of a traditional runway the designers presented a photo exhibition of Kalup Linzey , an indoor installation of  Haim Steinbach to show their acccesories range, and a performance from Kembra Pfhaler. As part of the event it was also the launch of the latest A magazine  which they guest curated.

“Art-meets-fashion”, a strong marketing tool & must-it trend for emerging brands.