ASVOFF 2 Winners
Steven Klein - Fiction Noire
> A Shaded View of Fashion Film Festival 2. The competition, organized by Diane Pernet, included 40 films relating to fashion, style and beauty. Pernet’s initiative is part of a trend in fashion that sees the industry increasingly promote itself on film: recent developments include a number of fashion documentaries (The September Issue, Valentino: The Last Emperor), film festivals (e.g., the Marc Jacobs Film Festival in Melbourne), artistic short movies instead of mundane ads (Victoria Beckham, Vanessa Bruno), and videos instead of runway shows (e.g., Gareth Pugh, also part of the festival). Here are the winners of the short film competition:
Steven Klein: Fiction Noir
Ruth Hogben for Gareth Pugh: Gareth Pugh AW09
Johan Renck for H & M: Mattew Williamson
Georgie Greville: I wanna be your dog
Mattias Montero: Herr Rodebjer
Jason Bradbury & Claire Kurylowski: AW 2509BC for Harald Lunde Helgesen
More info at www.ashadedviewonfashionfilm.com
