The fashion observer

> NARS 15X15 Project

Vivienne Westwood Manifesto

> “Buy less, choose well. Don’t buy things for the sake of it because then everyone looks alike….I offer no choice but to ask for the end of indiscriminate consumption. If you have to choose something, save up and choose well”  Vivienne Westwood

Watch Vivienne Westwood interview on BBC with Jonathan Ross here

> Boudicca continues experimenting with video and presents S/S10 lookbook in a top motion format.

Yo can access Real Girl collection  and get a perfect angle of each look.

The Inside Source, new ebay fashion website

> Ebay has launched  the website The Inside Source,  written by fashion journalists. The aim is to shift the idea that ebay only offers sencond hand things. The syle of the web  follows the success model of net-a-porter & similar fashion portals that offer a purchasing experience closer to a fashion magazine with fashion tips and hot topics. E–commerce has proved to be the only rapidly increasing bussiness and still very few actors participate.

You can read more about this project  here

Instalación de H&M. Foto cortesía dazeen

> H&M ha sido el retailer que más ha conectado con el mundo del diseño. Ahora, dá un paso más y se introduce en el ámbito instalativo, de la mano de UXUS, una consultora holandesa que aúna el sentido comercial con el artístico.  En esta instalación H&M Home Interactions en su headquarter de Estocolmo, el visitante puede tocar y jugar con el vaivén de las prendas. Una bonita manera de expresar sensualidad para comunicar que la tienda virtual de H&M Home, se complementa ahora con espacios donde tocar las prendas. 

Más información aquí

> Gilles et Dada, esta pareja de diseñadores finlandeses extrae su ideario del movimiento dadá ( uno de mis preferidos):

“Gilles et dada is a state of mind….applies to everything and yet it is nothing. It is the point where the yes and no and like everything in life, Gilles et Dada is useless. Without pretention, as life should be…and yet still have dreams..”.

Fotografías de modelos distorsionadas, con una cuidada iluminación y puesta en escena, sirven para ilustrar una bonita colección ” Walking through life” .

Está claro que debemos mirar al norte para descubrir nuevos talentos. En su página web tenéis toda su colección.

> Acabo de recibir  esta nueva iniciativa colaborativa entre el portal theoutnet y 10Corso Como , la boutique de culto en  Milán. Alianzas comerciales inteligentes de estos nuevos actores digitales en el universo moda, que en estos que en estos dífíciles momentos  muestran  crecimientos de dos dígitos.

2009 A/W Collection. Photo courtesy Fashion156

> Anrealage is the brand under designer Kunihiko Morinaga, born in 1980 in Tokyo.  Inspired by the concept ‘God is in the Details’, Andrealage  re-examine ordinary lives through an excessive focus.

A complete overview of Anrealage colections/ installations here

Steven Klein -  Fiction Noire

> A Shaded View of Fashion Film Festival 2. The competition, organized by  Diane Pernet, included 40 films relating to fashion, style and beauty. Pernet’s initiative is part of a trend in fashion that sees the industry increasingly promote itself on film: recent developments include a number of fashion documentaries (The September Issue, Valentino: The Last Emperor), film festivals (e.g., the Marc Jacobs Film Festival in Melbourne), artistic short movies instead of mundane ads (Victoria Beckham, Vanessa Bruno), and videos instead of runway shows (e.g., Gareth Pugh, also part of the festival). Here  are the winners of the short film competition:

Steven Klein: Fiction Noir

Ruth Hogben for Gareth Pugh: Gareth Pugh AW09

Johan Renck for H & M: Mattew Williamson

Georgie Greville: I wanna be your dog

Mattias Montero: Herr Rodebjer

Jason Bradbury & Claire Kurylowski: AW 2509BC for Harald Lunde Helgesen

More info at www.ashadedviewonfashionfilm.com

> Growing Jewellery . A ” redefinition of modern values”  by iceland designer Hafsteinn Júliusson

Photos courtesy of Refinery 29

> Dazed and Confused august issue showcases Marios Schwab´s multi-dimensional collection with a special 3-D shoot by Terry Tsioli and special glasses to experience the complete 3-D effect.

Gilt Private sales. Photo courtesy WSJ

> ” Online retail startups that specialize in “private sales” of discount designer apparel are gaining traction in the U.S. and, armed with fresh venture capital, plan to branch into new businesses.

The companies, including Gilt Groupe, RueLaLa and HauteLook, have built a following with virally marketed, daily “members only” sales of limited merchandise. Short, intense sales — often just 36 hours — along with constant updates on which items are out of stock create a sense of urgency and excitement to buy.

Membership is free and generally requires little more than a name and email address. The sites gather members largely by word of mouth, limiting their audiences. Gilt now has 1.2 million members.”

You can read the full article ” Designer bargains for the invited ” at Wall Street journal site

Una Burke

Noemie Goudal

Daniela Droz

> ITS , International Talent Support is a creative platform developed by EVE in collaboration with Diesel, YKK and MINI to give visibility, voice and support to young talent worldwide, and has reached its eight edition. The aim is to provide financial opportunities, work placements and have their work shown to a jury of  induistry experts.

ITS is comprised of 3 areas: Fashion, Accessories and Photography. ITS is a state of mind, a lifestyle and a network that comes together during a 2 day event, 10-11 July 2009, that takes place in Trieste, Italy. Each and every selected finalist will become part of their online database of talent, which is accessible to anyone looking for talent coming from all over the globe, free of charge.

Complete information about ITS  here

> Apartment Berlin:  Fashion store/online site / gallery space.

Find out more at http://www.apartmentberlin.de/

> Fabrican  is the creator of Spray-on Fabric. An instant, sprayable, non-woven fabric.

 The original idea of spray-on fabric came from Manel Torres, a spanish designer with a wide international experience work in the fashion industry. The observation of the very  long and time-consuming  process in the traditional fashion industry was the starting point for Spray-on Fabric technology.

“There would be the possibility of adding individual touches to already manufactured garments, mending, hemming etc. Or the development of fragrance patches that would go on the garment rather than the skin. The technology has been developed for use in household, industrial, personal and healthcare, decorative and fashion applications using aerosol or spray-gun, and will soon be found in products available everywhere. ”
You can find more information about this new revolutionary technology at their website.