> Acabo de recibir esta nueva iniciativa colaborativa entre el portal theoutnet y 10Corso Como , la boutique de culto en Milán. Alianzas comerciales inteligentes de estos nuevos actores digitales en el universo moda, que en estos que en estos dífíciles momentos muestran crecimientos de dos dígitos.
2009 A/W Collection. Photo courtesy Fashion156
> Anrealage is the brand under designer Kunihiko Morinaga, born in 1980 in Tokyo. Inspired by the concept ‘God is in the Details’, Andrealage re-examine ordinary lives through an excessive focus.
A complete overview of Anrealage colections/ installations here
Steven Klein - Fiction Noire
> A Shaded View of Fashion Film Festival 2. The competition, organized by Diane Pernet, included 40 films relating to fashion, style and beauty. Pernet’s initiative is part of a trend in fashion that sees the industry increasingly promote itself on film: recent developments include a number of fashion documentaries (The September Issue, Valentino: The Last Emperor), film festivals (e.g., the Marc Jacobs Film Festival in Melbourne), artistic short movies instead of mundane ads (Victoria Beckham, Vanessa Bruno), and videos instead of runway shows (e.g., Gareth Pugh, also part of the festival). Here are the winners of the short film competition:
Steven Klein: Fiction Noir
Ruth Hogben for Gareth Pugh: Gareth Pugh AW09
Johan Renck for H & M: Mattew Williamson
Georgie Greville: I wanna be your dog
Mattias Montero: Herr Rodebjer
Jason Bradbury & Claire Kurylowski: AW 2509BC for Harald Lunde Helgesen
More info at www.ashadedviewonfashionfilm.com
> Growing Jewellery . A ” redefinition of modern values” by iceland designer Hafsteinn Júliusson
Photos courtesy of Refinery 29
> Dazed and Confused august issue showcases Marios Schwab´s multi-dimensional collection with a special 3-D shoot by Terry Tsioli and special glasses to experience the complete 3-D effect.
Gilt Private sales. Photo courtesy WSJ
> ” Online retail startups that specialize in “private sales” of discount designer apparel are gaining traction in the U.S. and, armed with fresh venture capital, plan to branch into new businesses.
The companies, including Gilt Groupe, RueLaLa and HauteLook, have built a following with virally marketed, daily “members only” sales of limited merchandise. Short, intense sales — often just 36 hours — along with constant updates on which items are out of stock create a sense of urgency and excitement to buy.
Membership is free and generally requires little more than a name and email address. The sites gather members largely by word of mouth, limiting their audiences. Gilt now has 1.2 million members.”
You can read the full article ” Designer bargains for the invited ” at Wall Street journal site
Una Burke
Noemie Goudal
Daniela Droz
> ITS , International Talent Support is a creative platform developed by EVE in collaboration with Diesel, YKK and MINI to give visibility, voice and support to young talent worldwide, and has reached its eight edition. The aim is to provide financial opportunities, work placements and have their work shown to a jury of induistry experts.
ITS is comprised of 3 areas: Fashion, Accessories and Photography. ITS is a state of mind, a lifestyle and a network that comes together during a 2 day event, 10-11 July 2009, that takes place in Trieste, Italy. Each and every selected finalist will become part of their online database of talent, which is accessible to anyone looking for talent coming from all over the globe, free of charge.
Complete information about ITS here
> Apartment Berlin: Fashion store/online site / gallery space.
Find out more at http://www.apartmentberlin.de/
> Fabrican is the creator of Spray-on Fabric. An instant, sprayable, non-woven fabric.
The original idea of spray-on fabric came from Manel Torres, a spanish designer with a wide international experience work in the fashion industry. The observation of the very long and time-consuming process in the traditional fashion industry was the starting point for Spray-on Fabric technology.
“There would be the possibility of adding individual touches to already manufactured garments, mending, hemming etc. Or the development of fragrance patches that would go on the garment rather than the skin. The technology has been developed for use in household, industrial, personal and healthcare, decorative and fashion applications using aerosol or spray-gun, and will soon be found in products available everywhere. ”
You can find more information about this new revolutionary technology at their website.
Proenza Schouler with Kalup Linzey photos. Photo courtesy Hint Mag
Haim Steinbach indoor installation for the accesories range
> Proenza Schouler showed their spring 2010 pre-collection at the 16th-century Villa La Petraia, for Pitti Woman.
Instead of a traditional runway the designers presented a photo exhibition of Kalup Linzey , an indoor installation of Haim Steinbach to show their acccesories range, and a performance from Kembra Pfhaler. As part of the event it was also the launch of the latest A magazine which they guest curated.
“Art-meets-fashion”, a strong marketing tool & must-it trend for emerging brands.
Marc Jacobs Fall 09 ad campaign by Juergen Teller
> This is one of the new shoots for Marc Jacobs Fall 09 collection by Juergen Teller. No clothes, no models….just an environment and a certain feeling. Marc Jacobs has chosen Jergen Teller for his namesake label during the last campaigns to create radically new images in fashion based on Teller´s personal style , full of irony and subversive elements:
Yesterday we posted about Bruce Weber, another photographer that contributed to the unique brand positioning and success of Calvin Klein, Ralph Lauren and recently Moncler brand, creating the perfect lifestyle & mood visuals.
It´s clear that, now more than ever, brands will need to connect with a new customer, more sensitive to feelings than mere clothes…
Moncler next advertising campaign. Photo courtesy New York Times
Bruce Weber self portrait & Guys with a bunch of clothes. Photos courtesy of New York Times
> Communication has to change and this new campaign is an example of a new way of effective and surprising ad campaign.
It´n not by chance that the photographer Bruce Weber, has been appointed for this challenge by legendary brand Moncler, specialized in easy wear and sport fashion, who has recently broaden their line up with the addition of new segments and collaboration with internationational designers such as Watanabe and Giambattista Valli.
Bruce Weber has been a key success element in the development of lyfestiles with Ralph Laurent and Calvin Klein in the 90´s . His new collaboration with Moncler´s brand seems to re-encounter this same principle of touching the consumer´s fiber without the obvious pressence of a brand logo on the ad.
In these pictures above, the funny dogs, the annoying Bruce weber´s portrait at bed and the giant ball of coats pushed up by some guys, give us a very different message from conventional brands ads. Bruce Weber tells us that the world as an open-ended experience. I personally bet for this alternative communication!
Source: New York Times
> 42×42: 42 second interpretation of dreams by 42 world´s leading film-makers and creatives: David Lynch, Harmony Korine, Larry Clark, Kenneth Anger and Gaspar Noe,Terence Koh, Sean Lennon, Arden Wohl, James Franco, Lola Schnabel,etc.
The initiative has been developed by 42 Below, a brand of vodka from New Zealand, that has commissioned 42 top wordwide film-makers to express their vision of the dreams that inspire them in 42 seconds.
You can read more about the background of this campaign called OneDayRush at 42×42.com
The device that allows i-aromas
> Soon will be possible to smell fragrances digitally. Just need a device with base oils attached to your pc and will be possible to smell online. This technology is being developed by the japanese company NTT Communications and opens enormeous possibilities for in-house trials of all kind of new products.
You can read more about this new here
Dries Van Noten. Fotos Cortesía de Nomenus Quaterly
> Nomenus Quaterly es un proyecto colaborativo que agrupa artistas de diversa índole : pintores, fotógrafos, ilustradores , diseñadores de moda. Erik Madigan, su editor , describe la idea como ” un espacio donde el trabajo individual de cada artista toma una nueva dimensión al formar parte de un espacio colectivo”. La noción de publicación se transforma desde lo tangible a lo efímero y se muestra en ediciones trimestrales on-line, junto a limitadísimas ediciones impresas .
Nomenus Quaterly es un espacio donde el artista muestra una nueva faceta creadora y nos acerca de manera más personal a su particular universo creativo.
Adam Fuss. Foto cortesía de Emenus Quaterly
Este número cuenta con las colaboraciones de Lucian Freud, Adam Fuss, Anselm Kiefer, Ann Demeulemeester, Katie Paterson, Dries Van Noten, Roger Ballen, Hussein Chalayan, Azzedine Alaya y The Costume Institute. Los trabajos de todos los artistas son creados especialmente para Nomenus Quaterly o son trabajos inéditos hasta el momento.
Ann Demeulemeester. Foto cortesía de Nomenus Quaterly
Nomenus Quaterly cuenta con afiliados estratégicos, entre los que se encuentran Metropolitan Museum, Flanders Fashion Institute, White Cube, y Dover Street Market, entre otros.
The Costume Institute. Fotos cortesía Nomenus Quaterly
El recorrido por Nomenus Quaterly es un verdadero lujo que nos descubre y acerca facetas desconocidas de los mayores creadores del momento: la aproximación a la adolescencia a través de la fotografía de Ann Demeulemeester, la videocreación de Hussein Chalayan, acuarelas inéditas de Ansel Kiefer, o el mapa con la localización de las estrellas muertas del Universo por Katie Paterson, son algunos de los maravillosos proyectos que podéis contemplar en la revista online http://www.nomenusquarterly.com/.
Milan´s White Homme event. Photo courtesy Dazed Digital
> ” The next edition of the White Homme, Milan’s White Show event dedicated to menswear, promises to be particularly rich. Starting on the 21st June, the event will present many new and exciting brands and designers, while focusing the attention on a few special performances, presentations and collaborations.
Finnish duo Laitinen will present through an intimate event a sophisticated collection entirely dedicated to men; Marithé + François Girbaud will be back to showcase their new menswear collection; Italian company Collection Privée will launch a project with seminal brand K-Way, based on reinventing the iconic jacket for all outdoor purposes; the students of Milan’s Nuova Accademia delle Belle Arti (NABA) will decorate over the three days of the fashion event the walls of the space dedicated to Italian designer Maurizio Miri and Italian architect and designer Vincenzo De Cotiis will open a special installation that analyses the shapes and silhouettes of the sleeves in men’s jackets, tracing in this way a link between the world of fashion and architecture “.
White Homme is at Superstudio Più, via Tortona 27, Milan, Italy, from 21st to 23rd June.
Full article and interview to Max Bizzi, Founder of Milan Showroom White here
> BLACK Comme des Garcons will be available as limited editions for 2 weeks at selected distribution worldwide such as : Barneys (NYC) , Colette ( Paris ), Dover Street Market ( London) ,Isetan Dept Store ( Tokio), I.T.Causeway Bay and Kowloon ( Hong Kong), Boon the Shop ( Seoul) , among others.
